ABOUT
KAITLIN BANAFSHEHA IS A SENIOR ART DIRECTOR AND DESIGNER WITH EXPERIENCE ACROSS BRAND, CAMPAIGN, EXPERIENTIAL, PRODUCT AND BRAND DEVELOPMENT WITHIN FASHION, LUXURY, AND BEAUTY. SHE HAS WORKED IN-HOUSE, AT AGENCIES, AND THROUGH HER OWN INDEPENDENT PRACTICE—EACH SHAPING A PROCESS THAT IS RIGOROUS, IMAGE-LED, AND ROOTED IN CULTURE. HER WORK SPANS ART DIRECTION, CREATIVE CONCEPTING, BRAND PERSONA DEFINITION, POSITIONING, PRODUCT ASSORTMENT DEVELOPMENT, BRAND EXTENSION, CASTING, SHOT LISTS, STYLING DIRECTION, MATERIALITY, PRINT AND DIGITAL COLLATERAL, AND MULTICHANNEL CAMPAIGN ROLLOUT. SHE APPROACHES EVERY PROJECT AS AN OPPORTUNITY TO BUILD ENDURING BRANDS AND CULTURAL RELEVANCE.
GROUNDED IN A FINE ART BACKGROUND, SHE IS DRAWN TO THE CHARGED STILLNESS OF A FASHION MOMENT—THE GESTURE, THE LIGHT, THE DETAIL THAT MAKES AN IMAGE STAY WITH YOU. A GENUINE LOVE FOR PHOTOGRAPHY AND IMAGE-MAKING DRIVES HER APPROACH, AND SHE HAS COLLABORATED WITH SAINT LAURENT, PRADA, VALENTINO, Y-3, MIU MIU, VAN CLEEF & ARPELS, VIOLET GREY, CULT GAIA, THE CARLYLE HOTEL, SPRL, AMONG OTHERS.
SHE IS CURRENTLY WORKING ON THE CREATIVE TEAM AT MAZARINE GROUP IN NEW YORK CITY.
SELECT CLIENT WORK FOR SAINT LAURENT, PRADA, VALENTINO, AND Y-3 IS AVAILABLE UPON REQUEST. PLEASE CONTACT FOR INQUIRIES.












CO HOST ZOE KRAVITZ


BRANDED SAINT LAURENT F&B
YSL BEAUTY DRIVE THRU
2026
CREATIVE IDEATION, VISUAL DESIGN

CONTRIBUTED TO CREATIVE IDEATION AND VISUAL DEVELOPMENT FOR YSL BEAUTY'S COACHELLA ACTIVATION. ASSISTED WITH GRAPHIC DESIGN AND THE EXECUTION OF BRANDED COLLATERAL, HELPING TRANSLATE THE CREATIVE VISION INTO COHESIVE, ON-BRAND EXPERIENCES ACROSS PHYSICAL AND DIGITAL TOUCHPOINTS.






WINTER BREATH IN NEW YORK: LE MILE MAGAZINE
PRODUCED AND COORDINATED AN EDITORIAL FASHION SHOOT IN NEW YORK CITY FOR LE MILE MAGAZINE, FEATURING MODEL MARIA JOSE MARTES. OVERSAW PRODUCTION FOR THE FW25 STORY WINTER BREATH, CAPTURING A QUIET, ATMOSPHERIC NARRATIVE THAT EXPLORED THE CITY'S REFLECTIVE WINTER LANDSCAPE THROUGH FASHION AND VISUAL STORYTELLING.











CONCEPTUALIZED AND PRODUCED ETIQ'S LAUNCH CAMPAIGN FILM, CRAFTING A "DAY IN THE LIFE" NARRATIVE OF THE MODERN INDIAN WOMAN IN NEW YORK CITY THAT JUXTAPOSED CULTURAL HERITAGE WITH A CONTEMPORARY CITY-GIRL AESTHETIC. LED THE PROJECT END-TO-END, FROM CREATIVE IDEATION AND STORYTELLING TO CASTING, STYLING, VENDOR SOURCING, PRODUCTION, AND CREATIVE EXECUTION.
CREATIVE DIRECTED ETIQ'S LAUNCH EDITORIAL, CAPTURING THE MODERN INDIAN WOMAN THROUGH A SERIES OF MINIMALIST PORTRAITS THAT BALANCED CULTURAL HERITAGE WITH A CONTEMPORARY, REFINED AESTHETIC. LED THE CREATIVE FROM CONCEPT TO EXECUTION, INCLUDING MODEL CASTING (INDIRA DOUGLAS), PHOTOGRAPHER SOURCING (VANESSA GRANDA), STYLING, ART DIRECTION, AND PRODUCTION TO ESTABLISH ETIQ'S INAUGURAL VISUAL IDENTITY.
DESIGN AND ART DIRECTION FOR SAINT LAURENT'S 2026 MET GALA AFTER-PARTY, SHAPING THE EVENT'S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT

DESIGN AND ART DIRECTION FOR SAINT LAURENT'S 2026 MET GALA AFTER-PARTY, SHAPING THE EVENT'S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT







DESIGN AND ART DIRECTION FOR SAINT LAURENT'S 2026 MET GALA AFTER-PARTY, SHAPING THE EVENT'S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT









DESIGN AND ART DIRECTION FOR SAINT LAURENT'S 2026 MET GALA AFTER-PARTY, SHAPING THE EVENT'S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT
DESIGN AND EXPERIENCE FOR SPRL.SHOP BETA




DESIGN AND ART DIRECTION FOR SAINT LAURENT'S 2026 MET GALA AFTER-PARTY, SHAPING THE EVENT'S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT

LED THE CREATIVE DIRECTION AND BRAND IDENTITY FOR LAARCH & DESIGN, DEVELOPING A VISUAL LANGUAGE ROOTED IN CRAFT, CULTURAL RESEARCH, AND CONTEXT-DRIVEN ARCHITECTURAL THINKING. SHAPED THE FIRM'S CREATIVE STRATEGY, BRAND PRESENCE, AND DESIGN NARRATIVE, DRAWING INSPIRATION FROM THE ARCHITECTURAL MINIMALISM OF LUIS BARRAGÁN AND OTHER MODERNIST INFLUENCES.




DESIGN AND ART DIRECTION FOR SAINT LAURENT'S 2026 MET GALA AFTER-PARTY, SHAPING THE EVENT'S OVERALL VISUAL LANGUAGE FROM CONCEPT THROUGH EXECUTION. DEVELOPED A COHESIVE CREATIVE DIRECTION THAT INFORMED THE SPATIAL EXPERIENCE, IMAGE SELECTION, MATERIAL PALETTE, AND ATMOSPHERE, ENSURING EVERY TOUCHPOINT FELT DISTINCTLY SAINT LAURENT



LED THE CREATIVE VISION FOR GALERIE ON SUNSET, DEFINING THE BRAND IDENTITY, OVERALL MOOD, AND VISUAL DIRECTION ACROSS ITS LAUNCH. DIRECTED THE LAUNCH CAMPAIGN, CONTRIBUTED TO THE INTERIOR DESIGN, AND SHAPED A COHESIVE BRAND EXPERIENCE ACROSS PHYSICAL AND DIGITAL TOUCHPOINTS.






LED THE CREATIVE VISION FOR GALERIE ON SUNSET, DEFINING THE BRAND IDENTITY, OVERALL MOOD, AND VISUAL DIRECTION ACROSS ITS LAUNCH. DIRECTED THE LAUNCH CAMPAIGN, CONTRIBUTED TO THE INTERIOR DESIGN, AND SHAPED A COHESIVE BRAND EXPERIENCE ACROSS PHYSICAL AND DIGITAL TOUCHPOINTS.
© 2026 Kaitlin banafsheha
ABOUT





